Question

A magazine ad designed for Target's new campaign shows a well-dressed shopper pushing her loaded Target cart to her Jaguar, showing satisfaction in the parking lot as she spots another consumer loading Target shopping bags into her Jaguar. Which objective is this ad hoping to achieve?

Answer 1

The ad is trying to situate the brand socially.

Step-by-step explanation:

The ad is trying to give target desired social meaning by increasing the brand's social appeal. To do this they use trend setting to their advantage. The ad uses visual scenes to create a feeling in the consumer which is activated whenever the customer uses the product.