Question

Firms that sell luxury products, custom-made products, and services often take the time to significantly modify their products in an effort to precisely match the needs of individual customers. These firms are pursuing what type of approach to market segmentation

Answer 1

one-to-one marketing

Step-by-step explanation:

one-to-one marketing includes

-know your customers

-differentiate your customers

-improve customer interactions

-customize the product to the customer.