Question

How has the use of advertising affected presidential campaigns

Answer 1

Direct effects of political campaign advertising include informing voters about candidates' positions and affecting the "preferences and participatory ethos of the electorate". Studies show that voting results are affected by voters' characteristics and the type of ad to which they are exposed.

Step-by-step explanation:

Answer 2

Direct effects of political campaign advertising include informing voters about candidates' positions and affecting the "preferences and participatory ethos of the electorate". Studies show that voting results are affected by voters' characteristics and the type of ad to which they are exposed.