Question

When a customer is searching for their preferred or familiar product brand in a store and cannot find it, they will often purchase an alternate brand that they are aware of due to .

Answer 1

Brand recognition

Step-by-step explanation:

Brand recognition is when a customer is able to recognize a brand over other brands. Customers are able to recognize or identity the products either through the designs or special features .

Brand recognition that are properly done gives the product an edge over others. The ideal is to quickly make buyers or customers recognize the product without stress.

Example of brand recognition is a company's product that is easily identified either through colour or designs.