Question

A marketing strategy that involves a firm using different marketing mix actions to help consumers perceive the product as being different and better than competing products is referred to as

Answer 1

Product Differentiation

Step-by-step explanation:

Product differentiation involves strategies used by firms to showcase their product's uniqueness over their competitor's. Using product differentiation, a firm uses the marketing mix: price, product, place and promotion to show their product's versatility compared to their competitor's. An extra advantage can be another quality which other products might not have.

Answer 2

It is referred to as product differentiation.

Step-by-step explanation:

Product differentiation is a strategic type of marketing in which a firm uses campaigns and promotions to highlight features that make its product unique as well as the benefits of using the product or service.

This kind of marketing differentiate the firm's product or services from those of competitors and makes consumer perceive such differentiated product or service as better than other similar competing products.