Question

8. The Mosquito No Company claims that its electronic mosquito device will "eliminate all mosquito problems within a one-half acre area." Actually, the device will only work if there is no standing water on the half acre. Explain how the FTC will evaluate this advertising for deception.

Answer 1

The FTC will evaluate this advertising and likely determine it deceptive for failing to disclose that the claim only applies to areas where there is not standing water.