Question

Spanx, the footless pantyhose and other undergarments for women company was founded in 2000. It combined nylon and Lycra to create a new type of undergarment that is comfortable and eliminates panty lines. It now produces over 200 products, generating over 250 million USD in annual sales. It used which new entry strategy in 2005?

A) adaptive
B) pioneering
C) differentiated
D) imitative

Answer 1

A) adaptive

Step-by-step explanation:

Adaptive entry strategy is one that takes an existing product or concept and modifies it to fit a particular situation. It is not reinvention or imitation of existing process or product.

Spanx produces pantyhose, but adapted the process by combining nylon and Lycra to create a new type of undergarment that is comfortable and eliminates panty lines.

This adaptive strategy led to production of over 200 products, generating over 250 million USD in annual sales.