Question

Cost per action refers to

a. a fixed amount of money paid to the site for placement of the ad.
b. a fixed amount of money paid to the site for every time a visitor clicks on the ad.
c. a fixed percentage the site gets paid for placing the ad.
d. a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.

Answer 1

d. a fixed amount of money paid to the site for every sale that originated from an ad posted on that site.

Step-by-step explanation:

Cost assignments begins by identifying the Cost Object.Option d clearly shows the cost object - sale. This sale is facilitated by an ad posted on the site.