Question

If the rate of markup on selling price is 40%, what is the rate of markup on cost.

Answer 1

If your customer sees a ticket price of $18.33 on the item and knows you paid $11.00 and marked it up $7.33, then he calculates $7.33 as 40% of $18.33. Thus your cost of $11.00 is 60% of $18.33.