Question

BRZ Shoes positions itself as a young, adventurous brand. Its logo and brand communication try to give consumers a feeling of excitement and bravery. These ads appeal to the ________ dimension of brand experience.

A) sensory
B) affective
C) behavioral
D) intellectual
E) social

Answer 1

Affective dimension

Step-by-step explanation:

As the best relationship with customers are effective and emotional , in nature , it is important that a company goes beyond satisfying customers need and make business relationship pleasurable.

Affective dimension of brand experience is an advertising method that appeals to the customers's feeling and emotion through the use of brands , causing a feeling of excitement and bravery.

It influences the decision of a potential customer through a change in perception ,mood and emotions.