Question

Laurie owns a Pluto X20 convertible. She has owned several other Pluto cars over the years. She has even convinced several family members and friends to buy Pluto automobiles. Recently, however, she had a bad service experience at a Pluto dealership. Nevertheless, she decides to purchase a Pluto Y20 for her daughter.

1. In the given scenario, Laurie's engagement with Pluto automobiles best illustrates ___________.
a. brand loyaltyb. brand inertiac. brand equityd. brand extension

Answer 1

Correct option is A.

Step-by-step explanation:

Laurie's engagement with Pluto automobiles best illustrates brand loyalty.

Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor's actions or changes in the environment.

Same is the case with Laurie, even she had a bad experience at the dealership even then she decide to buy a Pluto Y20 for her daughter.