Question

​Kroger, headquartered in​ Cincinnati, Ohio, is one of the​ nation's largest grocery chains. It owns several brands sold in its​ stores, including Private​ Selection, Heritage​ Farm, and Simple. These brands represent which type of brand​ sponsorship?

A. Generic brands.
B. Co-brands.
C. Private brands.
D. Private labels.
E. Manufacturer's brand.

Answer 1

C. Private brands.

Step-by-step explanation:

-Generic brands refer to products that doesn't have a recognized brand and are similar to more expensive products of the same category with a lower price.

-Co-brands is when several brands make a collaboration to create a product.

-Private brands refer to goods that are produced by a retailer.

-Private labels are products that are manufactured by one company and are sold by another one.

-Manufacturer's brand is when a manufacturer sells a product using its name.

According to this, the answer is that these brands represent private brands because they are owned by the retailer.