Question

Many elderly travelers find it hard to climb stairs to motel rooms that are not on the first floor. The Stay-Right Inn has catered to this specific group of customers via its motels, all of which have one floor of rooms with no stairs to climb. What did Stay-Right Inn use to identify distinct groups of consumers whose needs, wants, and purchasing behavior differ from others in important ways

Answer 1

Stay-Right Inn used Market Segmentation

Step-by-step explanation:

Market segmentation is defined as a process of dividing a market of potential customers into groups, or segments, based on varying characteristics.