Question

If a consumer's drive is strong and a satisfying product is near at hand, the consumer is likely to purchase the product at that time. If not, the consumer may store the need in memory or undertake ________.A) consumer ethnocentrismB) buyer's remorseC) a need recognitionD) an information searchE) cognitive dissonance

Answer 1

D) an information search

Step-by-step explanation:

Based on the scenario being described within the question it can be said that they may store the need in memory or undertake an information search. This is a concept that describes the different thoughts, feelings, and actions taken of the researcher, especially in regards to the topic that is being researched. Such as in this scenario, if the product is not purchased the consumer may spend time thinking about it, and gathering their thoughts and feelings on whether they really want to purchase the product or not.