Question

Burger King developed a new french fry to compete with McDonald's fry-considered the world's best. Burger King's specifications included that the crunch would last for seven or more chews. The product failed because consumers did not like the fry as much as McDonald's fry. It is most likely that Burger King did not ________ the idea for both technical and commercial value

Answer 1

screen

Step-by-step explanation:

Based on the scenario it can be said that It is most likely that Burger King did not screen the idea for both technical and commercial value. Screening refers to when a company reanalyzes something (which in this case would be the idea) in order to make sure that it is good and meets all the requirements and standards that have been placed by the company.