Question

Noreen is deciding whether to purchase Sport-Ease sneakers or a store brand. She has purchased other Sport-Ease shoes in the past but was only marginally satisfied. In this situation, Nora is likely to purchase the store brand sneakers because they offer:

A. more brand awareness.
B. higher degrees of brand loyalty.
C. greater perceived value.
D. a better brand image.
E. more product line depth.

Answer 1

C. greater perceived value.

Step-by-step explanation:

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