Answer & Explanation:
1. You are given candy after you say ''please'' 
 
Step 1 - Saying "please" 
 
Step 2 - The consequence "candy" which is a desirable outcome will more likely increase the behavior. Since the stimulus is increasing the behavior of saying "please", the stimulus is a reinforcement. 
 
Step 3 - Reinforcement is positive because a pleasant stimulus (candy) is added. 
 
 2. You are grounded after swearing. 
 
Step 1 - swearing 
 
Step 2 - The consequence " being grounded" is an undesirable outcome and is more likely to decrease the behavior. Since the behavior is being decreased by the stimulus, it is a punishment. 
 
Step 3 - Punishment is negative because a pleasant stimulus (freedom) is being removed. 
 
3. You are given extra homework after swearing. 
 
Step 1 - swearing 
 
Step 2 - The consequence "extra homework" is an undesirable outcome and is more likely to decrease the behavior. Since the stimulus is decreasing the behavior, the stimulus (extra homework) is a punishment. 
 
Step 3 - Punishment is positive because it involves the addition of an aversive stimulus (extra homework) after exhibition of an undesirable behavior. 
 
4. You are yelled at after swearing. 
 
Step1 - swearing 
 
Step 2 - The consequence "being yelled at" is an aversive stimulus which is more likely to decrease the behavior. Since the stimulus is decreasing the behavior, the stimulus (yelling) is a punishment. 
 
Step 3 - Punishment is positive because it involves the addition of a negative stimulus (yelling). 
 
5. You are spanked after dropping a wet towel on the floor. 
 
Step 1 - dropping a wet towel on the floor 
 
Step 2 - The consequence "spanking" is an undesirable outcome and is more likely to decrease the behaviour. Since the stimulus is decreasing the behaviour, the stimulus (spanking) is a punishment. 
 
Step 3 - Punishment is positive because it involves the addition of a negative stimulus (spanking). 
 
6. You receive money after illegally purchasing alcohol. 
 
Step 1 - Illegally purchasing alcohol 
 
Step 2 - The consequence "receiving money" is a desirable outcome and is more likely to increase the behaviour. Since the stimulus (money) is increasing the behavior, the stimulus is a reinforcement. 
 
Step 3 - Reinforcement is positive because it involves the addition of a pleasant stimulus (money). 
 
7. A shock is turned off after a rat presses a lever. 
 
Step 1 - Rat pressing the lever 
 
Step 2 - The consequence "shock being turned off' is a desirable outcome and is more likely to increase the behaviour. Since the stimulus is increasing the behaviour, the stimulus is a reinforcement 
 
Step 3 - Reinforcement is negative as it involves the removal of an aversive stimulus (shock). 
 
8. You are put into "time out" after hitting your sibling. 
 
Step 1 - Hitting sibling 
 
Step 2 - The consequence "being put into timeout" is an undesirable outcome and is more likely to decrease the behaviour. Since the stimulus is decreasing the behavior, the stimulus is a punishment. 
 
Step 3 - Punishment is negative because it involves the removal of a pleasant stimulus (being able to do fun activities) 
 
9. Your mom stops nagging you to clean your room, but only after you start cleaning your room. 
 
Step 1 - cleaning room 
 
Step 2 - The consequence "nagging of mom" is an aversive stimulus which means that the behavior is more likely to increase. Since the stimulus is increasing the behavior, the stimulus (nagging) is a reinforcement. 
 
Step 3 - Reinforcement is negative because it involves the removal of a negative stimulus (nagging) 
 
10. Jesse is wrong. It is an example of negative punishment because car keys (pleasant stimulus or in this case, something important) was taken away or removed.