Question

Marley designs and manufactures specialty furniture. She has a number of unique products but can only produce in limited quantities. Marley will probably not use a penetration pricing strategy because ____.

Answer 1

Marley could not meet a rapid rise in demand

Step-by-step explanation:

• A marketing penetration strategy means that a business deliberately reduces the product offered to the market. The purpose of setting a lower price is to entice consumers to buy the product, thereby creating demand for it.
• The penetration strategy discourages other companies from entering the market. Marketers who use this strategy want to establish a large market share for a product in a short period of time.
• Mary cannot implement a market entry strategy because of limited production capacity. This approach increases production demand in a short period of time. Mary cannot afford the increase in demand at the moment.