Question

Companies want to learn about consumer psychographic characteristics as these often relate directly to purchase activity. However, unlike demographic characteristics that are often observable or available through sources such as the census, psychographic information is more difficult to obtain. The most common method of gathering psychographic information is through:

Answer 1

Answer: Large-scale surveys.

Step-by-step explanation:

Large-scale surveys will involve asking consumers to agree or disagree with a collection of statements describing various activities, interests, and opinions.