Question

Lululemon Athletica, which specializes in athletic wear for women, recently launched a website featuring Ivivva, a new line of athletic and dance clothing for girls. Based on the information given in this example, Lululemon Athletica is using _____ segmentation to segment its markets.

Answer 1

Demographic segmentation

Step-by-step explanation:

Demographic segmentation: This is the categorization of the market or division of the market according to age group, gender, race, religion, family size, ethnicity, level of income, and level of education.

Demographic segmentation helps producers to be aware of various categories of consumers they have and to device method of meeting their needs.

Informations needed to improve on productivity and consumer satisfaction is readily available when adopting demographic segmentation.

Lululemon Athletics is basing its demographic segmentation of the market on gender, that is, the female gender.

Answer 2

The answer is demographic segmentation.

Step-by-step explanation:

Demographic segmentation refers to a method concerning market segmentation that takes into account aspects like age, gender, income, among others. Some demographic aspects like age, sex, gender or religion are important in terms of research.

Demographic segmentation is an important tool for organizations to help them to understand consumer behavior, and in this way, improve their performance.