Question

After Jennifer booked a hotel room she had seen advertised, she discovered that the price advertised was not available during the weekend, and a three-day minimum stay was required. This is an example of a _______ gap. delivery standards marketing communication

Answer 1

This is an example of a COMMUNICATION gap.

Step-by-step explanation:

In marketing, a communication gap is defined as the difference between consumers' expectations and the actual service delivered. Ideally, a company should provide a better than expected service, so the communication gap would be on their favor, but generally the contrary takes place.

Fro example, Jennifer was offered a certain price when she booked the hotel room, but then once she arrived at the hotel, the offer was very different.