Question

Coca-Cola markets its product using the same strategy worldwide, but changes are made when implementing the marketing tactics to reflect the local culture, such as the ethnicity of the people in their ads and the music used in jingles. This is an example of____.

Answer 1

The answer is Diversity marketing.

Step-by-step explanation:

Diversity marketing is a form of marketing strategy which recognizes that a target market contains subgroups (ethnicity, age, disability, gender and religion) and therefore seek to reach out or market products and services in a manner that connects with ideals, customs, beliefs and local culture of the group (target market).

Coca-Cola widely utilizes Diversity marketing in marketing her products because the company understands that differences exist within people and the best way to connect with a group (target market) is to use marketing tactics that are in line with the group's ideals, customs, beliefs and local culture.