Question

25. The Grana Weightloss System advertises its exercise machines on late-night TV. Their advertisements are typically half and hour long, and feature spokespeople as well as consumers and celebrities talking about their experiences with the brand. In this scenario, the company is using _________ .

Answer 1

Answer: infomercials

Explanation: Infomercials are long commercial segments, offering consumer information related to a sponsor's product or service.