Question

Jack works for a firm in the northwestern region that is clearly the market leader, and has determined he must implement a regionwide price reduction of all product lines to discourage new firms from entering the lucrative market. Which of the following company objectives is involved?

A. Profit orientation
B. Sales orientation
C. Competitor orientation
D. Customer orientation
E. Market orientation

Answer 1

c. Competitor orientation

Step-by-step explanation:

Competitor orientation -

It refers to the method of considering only the competition instead of increasing the profit of the company or business , is referred to as competitor orientation .

The company tries to asses the strengths and weakness of its competitors from time to time , in order to track everything .

In this type of method , the company tries to maximize the advantages for the company at the sake of its competitors .

For example , the wholesalers of the raw materials , consider the competition to be more important than the marketing or public profit .

Hence, from the given scenario of the question ,

The correct answer is c. Competitor orientation .