Question

Comparing the quality and price level of your organization's product or service to that of the prospect's company in order to address a price objection is called ________.

Answer 1

Market comparison or direct sales approach

Step-by-step explanation:

The Market comparison approach is a market approach applied by firms or business whereby the prices and quality of products similar to the products been sold by the firm is used to set the prices of the company's product ( address a price objection)

This kind of market approach considers the quality and durability/age of the competing product and uses the difference to determine the market value of its own product in the open market. this is one of the easiest methods employed by firms to determine the market value of their goods and services in the open market.

Answer 2

Market Comparison.

Step-by-step explanation:

Market Comparison is the process of comparing the quality and price level of an organization's product or service to that of the prospect's organization in order to address a price objection.

It basically answers the question of "how much are others selling it".