asked 20.9k views
3 votes
_____ occurs when an advertiser underwrites the total cost of a program.

A. Market aggregation
B. Full-spot participation
C. Sponsorship
D. Narrowcasting
E. Television customization

asked
User Spyfx
by
7.3k points

1 Answer

4 votes
C. Sponsorship is the correct answer
answered
User Elliot Hatch
by
8.9k points
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