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How is marketing a service different from marketing a good?

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User Glennys
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1 Answer

3 votes

Answer:

Product marketing is concerned with tangible, storable, and measurable products, but service marketing is services.

Step-by-step explanation:

Product marketing is the process where the marketing activities are aligned to promote and sell a specific product for a particular segment. Service marketing implies the marketing of economic activities, offered by the business to its clients for adequate consideration.

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User Chris Hart
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