Parents of young children have been known to drive out of their way so their kids will not see McDonald's Golden Arches and plead with their parents to stop. For McDonald's, the Golden Arches reduce marketing costs because people (including young children) __________.
a. recognize increases in product line depth.
b. are sensitive to brand repositioning.
c. prefer yellow to other colors.
d. have memorized the McDonald's menu.
e. know what the Golden Arches brand symbol means.