Question

McDonalds created a McDonalds Arch Deluxe hamburger to compete with the Burger King Deluxe burger which received a less than stellar response from targeted adults. McDonalds created this product by defining their problem as "How can we beat Burger King" but they may have better defined their problem as_____________.

a. how do we provide a better tasting hamburger for noncustomers?
b. how to beat Burger King's Deluxe burger?
c. how do we improve data collection methods for research?
d. how do we provide a better tasting burger for current customers?
e. . how do we become more sensitive to environmental issues such as Styrofoam waste?

Answer 1

The correct answer is A) How do we provide better tasting hamburger for noncustomers?

Step-by-step explanation:

McDonald spotted a trend with in the increasing lifespan of it's older market.

Consquently, McDonalds made a conscious decision to attempt to market its food to a more adult audience. It created the Arch Deluxe Burger for this purpose.

The product failed because, customers were dissuaded by the relatively high price and unconventional ads, and consumer groups were vexed because it had higher caloric content.

Cheers!