Question

Several different manufacturers of personal computers (PCs) have joined to create and sponsor ads that promote both the computer and the microprocessor by sharing the cost of advertising. The PC manufacturers are using:________

Answer 1

The correct answer is Cooperative advertising.

Step-by-step explanation:

Cooperative advertising is carried out by two companies whose products are complementary or related. What is sought with this type of advertising is to implement a much stronger impact on the market in order to maintain an attractive level of sales. Buyers move a lot just by offering products in combo, regardless of whether the price can be somewhat higher. This practice is useful in the sense that it fuels relationships between companies to maintain increasing levels of performance.