Question

In advertising, puffery refers to ________. Group of answer choices broadcasting a straightforward promotional message including innocent exaggeration for effect creating emotional appeals for a brand creating subliminal appeals for a brand providing value-added promotions

Answer 1

The answer is innocent exaggeration for effect.

Explanation: Puffery is often an exaggerated statement used when advertising, and it is made for the sole aim of attracting customers or clients to a particular product or service.

This strategy is commonly used when making advertisements and promotional sales testimonials.

The strategy in advertising is used because it is assumed that people would not literally conclude that the exaggeration is actually true.

An example of Puffery would be when a company claims that they have the best product in the country, or the world.

Another example is when a company claims that they can make a client feel like he/she is flying over the moon.