Question

When Nabisco offers to cover half the cost of all local advertising for supermarkets that sell Oreo Cookies, the company is granting ________.

a. cash discounts
b. seasonal discounts
c. quantity discounts
d. promotional allowances
e. trade-in allowances

Answer 1

Answer: Promotional Allowances

Explanation:

Promotional Allowances is being given by Nabisco to their product's wholesalers and retailers to help reduce the cost of advertisements for them. Promotional allowances is a form of support given by manufacturers to suppliers of a product in the area advertisements.