Question

GamaPix makes point-and-shoot cameras and handycams for amateur photographers and hobbyists. It also has a separate line of cameras dedicated to professional photographers. Additionally, it designs separate offers for each segment. Which of the following marketing strategies does GamaPix most likely use in this instance?A) Mass MarketingB) Differentiated MarketingC) Individual MarketingD) Local MarketingE) Direct Marketing

Answer 1

Answer: Differentiated marketing.

Step-by-step explanation:

Gamapix is making use of differentiated marketing to meet the needs of their wide range of customers. In differentiated marketing a company promotes and sells several products that meets the need of several consumers with their peculiar consumption needs. An example is a company that sells clothing for both male and female.