Question

In developing an advertising​ program, marketing managers must always start by​ __________.

A. identifying marketing objectives and identifying product attributes
B. identifying target markets and identifying buyer motives
C. identifying seller motives and identifying buyer motives
D. identifying target markets and identifying product attributes
E. identifying product attributes and identifying buyer motives

Answer 1

The correct option is option B. identifying target markets and identifying buyer motives

Step-by-step explanation:

Identifying target markets and identifying buyers motive are the two fundamental steps a marketing manager must take before developing an advertising​ program:

These two will enable them to make the necessary decisions involved in constructing an effective advertising program

The four major decisions involved in constructing an effective advertising program include

1. Setting advertising objectives

2. Setting advertising budget

3. Developing advertising strategy

4. Evaluating advertising campaign

Hence the answer is B. identifying target markets and identifying buyer motives