Question

T-MobileTMimplements a program of texting its current customers to find out what changes they wouldlike to see in the services provided. The firm is exhibiting characteristics associated with which of the following orientations?a. Productionb. Salesc. Marketd. Sociale. Development

Answer 1

Answer: The answer is C.

Explanation: Market orientation is a strategy by an organization whereby the

Focus on identifying a customer's need and then try to meet the need. In this case T-MobileTM is a market oriented organization and its focus is on identifying their customer's needs and wants to help serve them better and make the customer satisfied with their products and services. Thus the goal of the company is meeting the needs, wants and desires of customers.