Answer:
The correct answer is option b. product-oriented
Step-by-step explanation:
The phrase “If you build it they will come”, can be from the product oriented market strategy.
According to this strategy, the company focuses on the quality and strength of the product. People will automatically recognize the worth of their product and therefore prioritize it over other similar product brands.
The phrase means if you build the product according to the demands of the customer, the customer will automatically respond and the sales would increase as a result.