Question

When a regular customer calls a well-known pizza delivery restaurant, the order-taker types in the caller's name. The computer screen shows the customer's address, phone number, directions to his or her house, his or her usual order, and the date and frequency of orders. If the customer has not ordered during a two-month period, or the average number of orders has been down, then the pizza parlor mails them a coupon for their favorite pizza. This describes the pizza parlor using:_____________.

A. a data warehouse
B. reverse logistics
C. lifestyle segmentation
D. event marketing
E. direct account management

Answer 1

a data warehouse

Step-by-step explanation:

A data warehouse is central repository of information which can be used for analysis and reporting and develop insights which can help in making better decision making to make organization more profitable and capture market share.

Here pizza parlor is trying to retain customer who have made purchase in long time to attract them some incentive must be attached and hence coupon is sent to them.