Question

To study whether women are stereotyped on television, Stephen Craig analyzed over 2,000 television commercials. Among the information he coded for each commercial was the gender mix of the characters, the role of the primary visual character, and the type of product advertised. Craig's unit of analysis is:_____________.

Answer 1

television commercials

Step-by-step explanation:

Based on the scenario being described within the question it can be said that Craig's unit of analysis is television commercials. This is because a unit of analysis refers to the entity that encompasses the subject that is being analyzed within the study, therefore since in this situation Craig is analyzing over 2,000 television commercials then the television commercials are his unit of analysis.