Question

The founder of the upscale shoe company Harry's Shoes Ltd. persuaded actors to wear prototypes of his company's shoes to the Oscars. This shoe company believed that the actors would be ________ for the company.

Answer 1

Answer: A. Opinion leaders

Explanation: Individuals whose choice, decision, likes or dislikes about a certain subject matter, brand or product often goes a long way in shaping the inclination or view of others on similar products or subject who follow or adore such individual. Such individual is called an opinion leader as their followers conform to their ideas and likes without having to give a speech of conviction.

In the scenario above, the actors are being persuaded to adorn shoes made by Harry's so they can serve as opinion leaders for the company, influencing the opinion of their followers to become more interested in shoes produced by Harry's Ltd. This is a strategic advertisement campaign and could attract clients in large numbers, hence, driving revenue.

Answer 2

A. Opinion Leaders

Step-by-step explanation:

Opinion leaders are individuals whose opinions and thoughts towards a product or service has a big influence on the position of others concerning where they stand about the product. They are influencers because they are able to influence people by their opinions. The leader is able to change and determine other people behavior according to their own preferences. In this case, the manager hopes that the actors wearing the prototype can have a positive impact by being opinion leaders and influencing other people to buy the product.