Question

______ is the total combined customer lifetime values of all the company's current and potential customers. Group of answer choices Market share Customer equity Share of customer Customer-perceived value Value proposition

Answer 1

Customer equity is the total combined customer lifetime values of all the company's current and potential customers.

Step-by-step explanation:

Customer equity is received as a result of customer relationship management. The entire discounted lifetime values of all the customer base of a company combine together to form customer equity.

It depends on the loyalty of a customer.The more loyal the customer, the higher will be customer equity for that company.

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