Question

A buyer's comments are often the best indication that he or she is considering commitment. When the buyer says, "This is a great product you're selling. I don't know why someone didn't come up with this idea years ago," the salesperson should categorize this statement as a _____ statement.

Answer 1

Benefit statement

Step-by-step explanation:

A benefit statement is a statement that clearly and concisely communicates the benefits of a particular product or service.

Benefit statement helps to access your customer's emotions and sway them into buying your product.

Steps to be followed to write out an excellent benefit statement include:

1) Make your statement short and straight to the point.

2) Make your benefits measurable.

3) Critically emphasize on what you are selling.

4) Describe your competitive values.