Question

Costco believes that most of its sales are to small businesses rather than consumers -- and that women are more likely to be making the purchasing decisions. This is an example of a(n) ____ that Costco could test through marketing research.

Select one:

a.

experimental question


b.

hypothesis


c.

descriptive sample


d.

conceptual error


e.

sampling error

Answer 1

B. Hypothesis

Explanation: A hypothesis is a term used in experiments or research to describe the a proposal that is made with little facts which shall be explained or proven or elaborated by the actual conduct of the experiment or research.

A HYPOTHESIS IS USUALLY STATED FOR IT TO ACT AS THE STARTING POINT OR REFERENCE FOR THE EXPERIMENT OR RESEARCH WHICH IS TO BE CONDUCTED.