Question

_________ is a portfolio analysis model developed by the Boston Consulting Group that assesses the potential of successful products to generate cash that a firm can then use to invest in new products.

Answer 1

BCG growth-market share matrix

Step-by-step explanation:

BCG growth-market share matrix is a portfolio analysis model developed by the Boston Consulting Group that assesses the potential of successful products to generate cash that a firm can then use to invest in new products.

it creates a visual assessment of investment in terms of relative market share and the growth rate of the market.