Question

Skullcandy makes headphones. For 2016 it plans to offer a new product line of wireless headsets to the marketplace. It planned on increasing its market share in the wireless headset marketplace 5% by rolling out targeted marketing campaigns to athletes to obtain 5000 leads for this new product line by July 2015. This is an example of a company’s:

Answer 1

Niche marketing strategy

Step-by-step explanation:

This strategy focuses on the specific part of the market, instead of the whole market. It focuses on exclusively one group or in this case athletes and not on everyone, who can have benefit from this product.