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An offensive strategy is a grand strategy that involves reduction in the organization’s efforts. For example, some large publishers are no longer publishing children’s books because they are too expensive to produce and distribute, and because the profit margins are too low to justify the investment.

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Answer:

False

Step-by-step explanation:

The offensive strategy are the actions of the business leader to retain its competitive advantage over the rest of the competitors and these movement includes cost advantages, differentiations of the services offered, after sales services, extra. This means that the strategy of opting the right options among a number of opportunities are not the offensive strategy because it doesn't includes the ambition of retaining the competitive advantage. Infact the investor wants to bring maximum out of his investment.

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User Mhkeller
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