Question

________ segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product. Group of answer choices Behavioral Demographic Geodemographic Socioeconomic Psychographic

Answer 1

Behavioral

Step-by-step explanation:

Behavioral segmentation variables classify consumers on the basis of how they act toward, feel about, or use a product. It is the process of dividing a market into groups based on customers buying behavior of the product. Organizations do this by considering the buying patterns of customers like usage frequency, brand loyalty, benefits needed.