Question

Imagine that you are the marketing manager of a hotel chain that wants to implement a customer reward and loyalty program. You research the firm Sabre Hospitality Solutions, which offers its services to global and boutique hotel chains to develop and execute these types of programs. Sabre Hospitality Solutions is a company that focuses on

customer relationship management

Answer 1

customer relationship management

Step-by-step explanation:

Customer relationship management (CRM) can be defined as the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions with the goal of improving customer service relationships and assisting in customer retention and driving sales.

The desire to implement a customer reward and loyalty program in Sabre Hospitality Solutions has no other intention and purpose but customer retention and improvement of sales.

Hence, the loyalty implementation program is a customer relationship management strategy.