Question

Identify the market segmentation dispute in the 1970s.

a. Localization versus globalization
b. Local responsiveness versus global integration
c. Standardization versus localization
d.,Adaptation versus standardization

Answer 1

Adaptation versus standardization

Step-by-step explanation:

Adaptation is when a product is modifyed to meet the requirements and customs of a place. In standarization the products aren't modified, they are both forms to sell products overseas.

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