Question

While on a trip to Hollywood, California, Samantha saw Selena Gomez (the actress and recording artist) buying a jacket from H&M. As soon as she had the chance, Samantha purchased the same style jacket from H&M. Which factor influenced Samantha's buying behavior?

A) Cultural
B) Social
C) Psychological
D) Individual
E) Collective

Answer 1

Answer: Social

Explanation: Social factors are things that affect an individual lifestyle and these things could include:- wealth, religion, buying habits, education level, family size and structure and population density.

For example, social factor(buying habit) of Selena Gomez influenced Samantha's buying behavior in the example above.