Question

General Motors has found that consumers vary in regards to their needs concerning automobiles. General Motors should use _______________ to identify the specific groups.

Answer 1

Segmentation

Step-by-step explanation:

The reason is that one single product of GM offer value to a single specific group which means it is not able to meet the requirements of each customer. If the GM wants to focus each class of specific groups because it offers a range of products then it must consider segmentation which provides information of each specific group and tells how to taylor the product to meet their requirements.